About 2018-03-15T08:13:12+00:00


Our experts are committed to best-in-class research and results.  M2 works with the world’s leading entertainment and technology firms.


CEO and Principal Analyst

Wanda Meloni is an analyst and market strategist, working with top digital media, entertainment and enterprise companies for over 15 years. 

Focused on interactive and emerging trends in media, games and platform development, she had a deep understanding of content development, emerging platforms/tech/games, communities, and customer engagement. 

Wanda Meloni has worked with some of the top companies in games, entertainment, graphics and enterprise including Sony, Intel, Atheer, nGrain, Digital Domain, Adobe, Autodesk, and Dolby with their market sizing, developer trends, and strategy planning.

Quoted in Fortune, Fast Company, Financial Times, Wall Street Journal, USA Today, New York Times, and Los Angeles Times, Wanda also speaks at trade events including Consumer Electronics Show – CES, National Association of Broadcasters-NAB, Game Developers Conference – GDC, Casual Connect, Mobile Gaming USA, GameStop Expo.

Wanda currently sits on several non-profit boards of:

  • Open Gaming Alliance – promoting groups of the games industry
  • Immersive Technology Alliance – building opporunity for virtual reality, augmented reality and immersive applications
  • SHIIFT – a non-profit focused on supporting women and diversity in VR

Wanda holds an MBA in International Business Strategy from the Monterey Institute of International Studies, and speaks several languages.


Analyst – Games, hardware, graphics

  • Key strategic program and product planner for platforms, games, tools, and emerging technologies. 
  • Expert at assessing trends and strategic programs for companies in areas of:
    • Emerging Technologies
    • Computing Platforms: PCs, Mobile, Console
    • Graphics
    • Gaming Ecosystem
    • Esports
  • Founder of Thought Ops (2014), indie video game developer
  • Former Senior Gaming Manager – Intel
  • Former Senior Program Manager, Games – Microsoft
  • Former Board Member of Open Gaming Alliance
  • Former President of PC Gaming Alliance


Analyst – AI, Blockchain, Machine Learning, Indie Games, Games for Change

Margaret Wallace is an innovator and leading voice on growing trends in the video game, digital media and tech industry ecosystems. A keynote, conference and workshop speaker, she is also frequently a guest on podcasts, radio, industry and consumer-facing interview programs which focus on  discussing emerging technology and trends. An entrepreneur and video game executive by training, she also consults for companies of all sizes on business, product, strategic deployment and fundraising strategies.

Areas of focus include: Marketplace landscape research, product innovation, augmented reality, machine learning, free-to-play games, artificial intelligence, blockchain, evolving business models, digital distribution, competitor analysis, forecasting, and management consulting.


Contributing Editor – Games, Emerging Technologies, and Health Tech

  • Lifelong gaming enthusiast.
  • Writer and editor for computer/gaming journals including PC Gamer, Next Generation, Game Players, and Maximum PC.
  • A graduate of UC Berkeley and the Royal College of Surgeons in Dublin, Ireland.
  • Developer of Healing Blade, a fantasy game that helps aspiring physicians to learn about the relationships between bacteria and antibiotics.
  • Founder of Edge Interns (launched 2012), a professional development, mentorship and recruiting firm that helps to place participants in competitive internships in gaming, design, health and biotech companies.




Managing Director – MassDigi

Monty Sharma is Managing Director of MassDiGI. Prior to joining MassDiGI, Sharma, a respected game industry and technology professional, was co-founder and general manager of Vivox, a voice chat service provider in the games industry with key relationships to EASonyUbisoftNexonBigpoint and many others.

Before Vivox, he held senior positions at Jamcracker, Novell and MT&T.


Senior Associate – Interactive Entertainment Law Group

Mona Ibrahim is the senior associate at Interactive Entertainment Law Group. She has spent the past decade representing and educating independent game developers in a broad range of legal matters, with a particular emphasis on intellectual property and project financing. Prior to opening her own firm in 2010, Mona successfully managed the trademark practice of Imua Legal Advisors in Seattle, WA. During her years of private practice she worked closely with new independent developers from company inception to game launch.

In her role as senior associate, she has successfully represented developers and publishers in a range of transactions, including equity finance, project finance, co-development, and intellectual property portfolio management. In her spare time Mona seems to educate the independent developer community through speaking engagements (PAX, Casual Connect, GDC) and various publications.

Her articles cover a broad range of legal topics and have appeared in both legal and industry periodicals, and she is a frequent featured writer at Polygon. Mona continues to represent the indie contingent at Interactive Entertainment Law Group, lending her unique outlook and practice experience to the firm.


Venture Capitalist – General Partner, The VC Fund

Mr. DeMiroz has extensive experience in executive roles with leading technology companies and in global investments. He was a Managing Director of Evolution Media Partners and led its investment in JauntVR. He actively advises various media and technology companies in VR/AR sectors. Earlier, Mr. DeMiroz was President and CEO of PlayFirst, Inc. and sold PlayFirst to Glu Mobile (NASDAQ: GLUU).

Mr. DeMiroz obtained his MBA from Carnegie Mellon University; a post-graduate Engineer Degree in Aeronautics/Astronautics from Stanford University; an M.S. in Mechanical Engineering from San Jose State University; and a B.S. in Mechanical Engineering from the U.S. Naval Postgraduate School.


Entrepreneur – VR/VFX

Mariana is a technologist, connector and entrepreneur. During her years at The Foundry she focused on virtual reality post-production workflows, as well as being the Head of Product Specialists in the Americas. She was instrumental in the launches of ExploreVR (a hub for sharing industry insight in VR content production) and Cara VR, the 360 video plug-in for Nuke.

Mariana was a pioneer in her home town Mexico City, where she founded the first VR and 360 video production and branding agency – JoltVR. Most recently co-founded Opaque Studios, where she leads the roadmap for new and existing technology developing tools for Virtual Production using Virtual Reality, transforming the way film making is done today.

Prior to her switch into tech, she has over 13 years of VFX supervisor experience in the motion picture industry, working at such studios as Sony Imageworks, CIS Hollywood, Digital Domain, HBO, Columbia Pictures and Fuse FX. She was one of the ten finalists of the Women Startup Challenge VR and AI.


Entrepreneur – Business & Finance

Board member, advisor, part-time C-level executive for entrepreneurs and high-growth companies in the consumer (digital media, consumer electronics/devices, entertainment and location-based) and business (big data, software and mobile technology) areas. Lead roles in general management, product/business strategy, capital raise (equity financing and debt financing), M&A, marketing, PR/IR/communications. Example companies include mobile app technology service/platform Roovy, Inc., classroom management software solutions provider Netop, big data service provider Crunch Data, Inc., mobile interactive tour company Stray Boots, Inc., consumer electronics company Panasonic North America and audio consumer electronics company Psyko Audio Labs, Inc.

Prior experience includes CFO positions at publicly-traded consumer electronics company Mad Catz Interactive, Inc (ticker MCZ), video game developer/publisher Rockstar Games and Rush Communications, the holding company overseeing the business interests of entertainment/urban culture entrepreneur Russell Simmons (most notably Def Jam Records, Phat Fashions, Def Comedy Jam).


Content Director and Marketing Executive

25+ years Digital Marketing & Content Specialist, Business Author, and On-Air Spokesperson for top brands and organizations. From story arc to on-line analytics, my combined expertise produces results for those seeking high-impact brand narrative with a measurable ROI.

My extensive Silicon Valley digital marketing expertise is the foundation of my storytelling prowess:

★ Digital Marketer & Content Strategist: AtheerAir, C100, Scality
★ Corporate Innovation Program Producer: Verizon, Swisscom, Citrix, MDEC, RWE, KPMG
★ Video Journalist: Technorati, AOTV, EBD, Stanford Hospital
★ Best-selling Author: Bulldog Spirit of the New Entrepreneur (HarperCollins); Ambition – 7 Rules for Getting There (Viking)
★ Motivational Speaker: Apple, AMA, Yale, Stanford Business School, Microsoft, IBM, TD Bank, Royal Bank, Mercer, AFI
★ Stanford Lecturer: Entrepreneurship, Startup Fundraising, Writing & Communications
★ President & Co-founder Bulldog Software: SAAS – Media Asset Management
★ President & Co-founder Bulldog Communications: New Media & Video Marketing Agency


Strategic Business Development | Advisor

Through experience of bringing products from concept to market, one of the most important aspect is being able to build relationships and the ability to connect the dots between people, business & technology.

John provides strategic business development between partners and startups through partnership, development collaboration and investments.

Specialties: Strategy, business development, program management, partnership management & negotiation, international management, resource & budget planning, start-up creation


Composer – Games and Films and Immersive Entertainment

Penka Kouneva is an admired and respected composer working alongside Steve Jablonsky on Ubisoft’s PRINCE OF PERSIA: FORGOTTEN SANDS and on Activision’s TRANSFORMERS: REVENGE OF THE FALLEN games. Recently Penka scored HEROES AND LEGENDS, a 3D film / multimedia / AR attraction at the Kennedy Space Center honoring the American astronauts.

Penka’s awards include: SUNDANCE Composer Fellowship, two Ovation Awards, The Copland Award, Hollywood Music in Media Award, among many others. Penka is on the Advisory Board of Game Developers Conference and the Sundance Institute, and Mentor for Game Audio Network Guild. She is also a Universal Music-released artist (THE WOMAN ASTRONAUT, 2015).

Penka has worked on: The Transformers, Pirates, Matrix franchises; Elysium, Ender’s Game, Ninja Turtles 2 (films); and on World of Warcraft, Overwatch, Starcraft II, Gears of War 2, 3, Sims 3, Diablo III, Dragon Age II, Bloodborne (games). Penka holds the first-ever Ph.D. degree in composition from Duke University where she studied with Stephen Jaffe and Scott Lindroth.


Senior Executive, Board Member & Educator: Sales, Marketing, Entrepreneurship and Communications 

Experienced senior executive and highly-rated educator providing exemplary leadership, and practical expertise for organizations seeking momentum – including concept, start-up, growth or turn-around strategies. Proven mentor in sales, marketing and corporate communications. Innovative educator and administrator in post-secondary/post-graduate programs.

Proven track record of sales / revenue acceleration driven primarily by pragmatic sales, marketing, product management, and business development strategy and execution.

Other competencies include strategic development, corporate operations, team development, change management, corporate development / mergers acquisition and financing / capitalization.

With origins in industrial design and product management, career growth has been centered on a non-industry specific, structured and pragmatic business approach, strong and supportive team management, and passion / loyalty for the business.

Extensive marketing (product management, marketing strategy and branding / communications) and sales/business development experience and expertise

Operational and P&L experience supporting corporate strategic objectives, targeting both top-line growth and bottom line cost management

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